SOLEcial Studies

OVERVIEW: In this bi-weekly course, you will learn the history, the marketing and the business of athletic footwear (sneakers). 

DURATION:
6 weeks – starting January 2022

TUITION:
$2,500

Course Description

SOLEcial Studies is the study of the business and the culture of athletic footwear. In this course, you will learn the history, the marketing and the business of athletic footwear (sneakers).

In this bi-weekly course, you will learn:

  • The Athletic Footwear Business
  • Sneaker History
  • SOLEglow: The marketing of athletic footwear (perception vs reality)
  • Sneaker finance (manufacturing cost, retail pricing, reseller pricing)
  • SOLEmodels: Rules of engagement for athletic brand partnerships
  • Style Wars: Resources for sneaker shopping, pulls and purchases
  • SOLEPurpose: Entrepreneurship & career pathway

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