STREETWEAR: BUSINESS & MARKETING
OVERVIEW: This 6 month innovative program is focused on the development vital to brand-building in the industry for emerging street wear brands.
INSTRUCTOR: Tiffany Williams
DURATION:
6 month – starting July 23, 2022
TUITION:
$2,000
STREETWEAR:
BUSINESS & MARKETING
Program Description
The rise of streetwear has changed the fashion, publishing and retail industries. As sales figures, fan numbers and outlet numbers boom, high-end retailers and media giants look to the scene for inspiration. There has never been a more dynamic time to be a part of the rapidly-growing streetwear industry.
Students will learn the following:
- The history of Streetwear
- Develop your Brand DNA
- How to create a tech pack
- How to position your brand in the growing streetwear market
- How to create a product from concept to drop
- Create a brand budget
- How to curate a product drop from concept to launch
- Preparing your brand for E-commerce, retailers and the global market